Stop Losing Qualified Clients to an Underperforming Website.

Are you struggling to sign clients and wondering why your website isn't doing more of the work for you?

  • "I'm getting attention but not enough clients."

  • "People download my freebie and disappear."

  • "I have too many links and offers."

  • "I don't know what people should do after they find me."

  • "My website is confusing."

  • "I have a lead magnet, but it's not leading anywhere."

If any of these sound familiar, you're in the right place.


I've spent almost 20 years understanding how people move from curiosity to trust to purchase in the real world. Now I help coaches build that same kind of customer journey online.

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★★★★★
Trusted by coaches & experts
who want more clients, not just more traffic.

YOUR CUSTOMER JOURNEY MAY BE LEAKING...

IT'S NOT JUST YOUR LANDING PAGE.

They find you.
They see your content.
They get curious.
They click to learn more.
They grab your freebie.
Then what happens next?
The journey gets messy.
Random emails. Different offers.
They disappear.
No clear next step. No client.

WHY COACHES WORK WITH ME

I don't just design pages.
I design the customer journey behind them.

STRATEGY

Most websites fail because
visitors don't know what to do next.
I map the journey first.

CONVERSION DESIGN

Every headline, section and CTA
has one purpose:
move visitors closer to booking.

AUTOMATION

No lead gets forgotten.
Your funnel keeps working
even while you're coaching.

THE JOURNEY I DESIGN

From First Click to Client

Content / Ad
They discover you.
Clear Next Step
They know where to go.
Relevant Landing Page
The message matches their interest.
Lead Magnet or Offer
They take the next step.
Nurture Based on Interest
They receive what is relevant to them.
Right Invitation
They are guided to the next decision.
Client
The journey leads somewhere meaningful.

Every step should lead naturally to the next. That’s what I design.

WHAT I LOOK FOR

In Your Free Funnel Audit

Is your headline clear and focused?

Can visitors understand your offer in 5 seconds?

Is there only ONE call-to-action?

Are you building trust effectively?

What happens after they leave?

You'll get a personalised report with practical recommendations you can implement - even if we don't work together.

FEATURED portfolio

Real Projects. Real Results.

Every project starts with a strategy backed customer journey
built to turn visitors into paying clients.

funnels

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-1-after, 300x180, alt='After']

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-3-after, 300x180, alt='After']

Webinar Funnel

[IMAGE_PLACEHOLDER: case-1-before, 300x180, alt='Before']

Sales Funnel

[IMAGE_PLACEHOLDER: case-2-after, 300x180, alt='After']

Sales Funnel

[IMAGE_PLACEHOLDER: case-2-after, 300x180, alt='After']

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-3-after, 300x180, alt='After']

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-1-before, 300x180, alt='Before']

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-2-after, 300x180, alt='After']

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-3-after, 300x180, alt='After']

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-1-before, 300x180, alt='Before']

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-2-after, 300x180, alt='After']

websites

[IMAGE_PLACEHOLDER: case-1-before, 300x180, alt='Before']
[IMAGE_PLACEHOLDER: case-2-after, 300x180, alt='After']
[IMAGE_PLACEHOLDER: case-3-after, 300x180, alt='After']
[IMAGE_PLACEHOLDER: case-1-before, 300x180, alt='Before']
[IMAGE_PLACEHOLDER: case-2-after, 300x180, alt='After']
[IMAGE_PLACEHOLDER: case-3-after, 300x180, alt='After']

KIND WORDS FROM CLIENTS

What Coaches Say About Working With Me

HI, I'M DELPHINE

I Don't Just Build Funnels.

I Understand What Makes People Take Action.

Photo of Delphine

I spent nearly 20 years as an optometrist in Singapore, where my role went far beyond examining eyes.

I experienced the entire customer journey. From attracting people into the store through visibility and marketing, understanding why they came in, identifying their needs, recommending the right solution, guiding them through their purchase, and following up with aftercare.

That experience taught me something I now bring into the online world: A great customer journey doesn't happen by accident.

I became fascinated by one question: How can the same journey be recreated online?

Today, I help business owners map out clearer paths for their customers and build the journey around them.

From social media → landing pages → lead magnets → email automation → discovery calls and beyond.

I don't just focus on making a funnel look good.

I focus on creating a journey that helps the right people move from curiosity to action.

BEFORE WE WORK TOGETHER

The Questions Coaches Ask Before Booking a Funnel Audit.

Do I need a new website?

Not necessarily. Many coaches already have a good-looking website. The problem is that visitors don't know what to do next. Sometimes, a clearer message, better customer journey, and stronger call-to-action can dramatically improve conversions without rebuilding everything.

I already have a website. Can you improve it instead?

Absolutely. I often optimise existing websites by improving the messaging, structure, customer journey, and conversion flow before recommending a complete redesign. The goal isn't to make your website prettier. It's to make it perform better.

I don't know what type of funnel I need.

That's exactly why the Funnel Audit comes first. We'll look at your offer, how people currently find you, where visitors drop off, and what happens after someone lands on your website. From there, I'll recommend the simplest funnel that fits your business, not the most complicated one.

Will I need lots of software?

No. I believe in keeping your tech stack simple. Whether it's Systeme.io, WordPress, GoHighLevel, or another platform, I'll recommend the solution that makes sense for your stage of business.

What happens during the Free Funnel Audit?

We'll review your website together and identify what's stopping visitors from becoming enquiries. You'll leave with practical recommendations on your messaging, customer journey, calls-to-action, lead generation opportunities, and follow-up strategy even if you don't work with me.

How do I know if my website is the problem?

Common signs include getting website visitors but very few enquiries, relying heavily on referrals, unclear messaging, visitors leaving quickly, and inconsistent leads. If that sounds familiar, it's probably a customer journey problem rather than a traffic problem.

How long does a project usually take?

Most projects take between 1–4 weeks depending on scope. I'll guide you through strategy, messaging, design, automation, testing, and launch so you always know what's happening next.

What if we decide not to work together?

That's perfectly okay. The Funnel Audit is designed to provide value on its own. You'll leave with practical insights and actionable recommendations whether you decide to implement them yourself or work with someone else.

your website shouldn't just look professional

It should become Your

Best saleperson.

If visitors are leaving without taking the next step,

there's usually a reason. Let's find it together.

No pressure. No hard selling.

Just practical advice tailored to your business.