Christian Life Coach Landing Page Case Study

Delphine Toh

LANDING PAGE DESIGN

CASE STUDY

Soul Shift Ministries

Helping Christian Women Find Clarity, Peace & Purpose Again

A faith-centered landing page designed to help overwhelmed Christian women reconnect with God, rediscover their purpose, and book a discovery call.

DEliverables

Brand positioning
Landing Page Strategy
Customer journey Mapping
Wireframing

UI/UX Design
Copy structure
Mobile Optimisation
Conversion Strategy

WORK WITH ME

Placeholder for Grow with Mo Coaching landing page mockup

THE PROJECT

THE CHALLENGE

Tanya had a powerful coaching offer, but her message lacked structure and clarity online. Her ideal clients were overwhelmed Christian women searching for peace, purpose, and spiritual direction, yet the website wasn't guiding them towards taking action.

MY APPROACH

I repositioned the page around the emtional journey her audience was already experiencing.

Instead of focusing on coaching features, we focused on the transformation:

From confusion and overwhelm to clarity, peace, and purpose.

I also introduced a lead magnet and clear conversion path to increase engagement.

THE OUTCOME

Clear positioning and messaging
Stronger emotional connection with visitors
Lead generation through free guide
Clear discovery call CTA
Cohesive brand experience

TOOLS USED

Figma
Canva
Claude
Automatic Sales
HTML/CSS

PROJECT HIGHLIGHT

From Feeling Lost To Finding Purpose

BEFORE

Generic coaching message
Weak call-to-action
Limited emotional connection
No lead magnet
Unclear client journey

AFTER

Clear faith-centered positioning
Strong emotional storytelling
Strategic lead magnet
Multiple conversion opportunities
Defined customer journey

Placeholder stacked landing page mockups illustrating transformation

Page Sections At A Glance

HERO SECTION

A powerful promise focused on the desired transformation: "Find Clarity, Peace & Your God-Given Purpose Again" combined with faith-centered imagery and dual CTAs.

PROBLEM AWARENESS

Helping visitors recognize they are not alone in their struggles.

• Feeling disconnected from God

• Questioning purpose

• Emotional overwhelm

• Weak boundaries

• Uncertainty about the future

TRANSFORMATION SECTION

A visual "From -> To" framework demonstrating the emotional shift clients can expect.

SIGNATURE FRAMEWORK

A simple 4-session coaching journey that makes the offer easy to understand and trust.

ABOUT THE COACH

Positioning Tanya as both a faith mentor and guide while building credibility through her personal story and experience.

TESTIMONIALS

Social proof highlighting real transformation and emotional breakthroughs.

LEAD MAGNET

Identity & Clarity Guide

A free resource designed to generate qualified leads before asking visitors to book a call.

FINAL CALL TO ACTION

A strong invitation encouraging women to take the next step toward clarity, peace, and purpose.

CLIENT FEEDBACK

“

Delphine made the entire process simple and enjoyable. She took the time to understand my vision and transformed it into a beautiful landing page that truly reflects my work.

Communication was easy, the project was completed quickly, and I never felt pressured into services I didn't need. I now have a professional landing page that I'm proud to share and can use for years to come.