DELPHINE TOH

STRATEGIST & FUNNEL BUILDER

CASE STUDY

Parent Coaching Webinar Funnel Case Study

Trudy Christensen

Build trust. Deliver Transformation. Grow with Purpose.

A strategtic webinar funnel that attracts parents of neurodivergent children by helping them understand their child's unique gift, advocate with confidence, and create a calmer, more connected home.

WORK WITH ME

The Goal

Attract the right parents, build trust, and convert webinar attendees into coaching clients.

The Challenge

Parents felt overwhelmed and unsure where to start. They needed a clearer path to connect and convert.

The Solution

A simple, strategist funnel from free webinar to discovery call to 1:1 coaching.

The Outcome

A clear client journey that builds trust, creates transformation, and drives sustainable business growth.

THE CLIENT JOURNEY

01

DISCOVER TRUDY

Parents find Trudy through social media, podcasts, and referrals. They land on a warm, relatable page that instantly speaks to their struggles.

02

BUILD TRUST

The page highlights their pain points, builds empathy, and establishes Trudy as the guide who truly understands.

03

FREE WEBINAR

A clear invitation to join the free webinar that promises a mindset shift and real breakthrough.

04

WEBINAR EXPERIENCE

Parents experience transformation, realize they're not alone, and feel understood and empowered.

05

DISCOVERY CALL

A personal invitation to book a discovery call where fit is explored - not a sales pitch.

06

1:1 COACHING

Deep transformation through private coaching, tailored to each parent's journey.

07

REFERRALS & GROWTH

Happy clients share their stories, creating powerful referrals and sustainable growth.

TOOLS USED

Zoom

Calendly

Figma

Canva

Claude

Systeme.io

Zapier

I have been so impressed working with Delphine. I'll be the first to admit that I'm a challenging client. I'm not very tech-savvy, and I'd consider myself a creative with limited experience when it comes to computers and the technical side of building an online business.

What amazed me most was Delphine's ability to take my very unorganized, poorly articulated ideas and turn them into the design and copy I had pictured in my mind. She seemed to understand exactly what I was trying to create, even when I struggled to explain it.

She also took the time to think ahead, guiding me on future needs as my business grows and recommending solutions that are both flexible and financially strategic. That level of foresight gave me confidence that we weren't just building for today, but for the future as well.

I can't recommend Delphine highly enough if you're looking for someone who truly partners with you throughout the project. She consistently overdelivered, and because I often feel overwhelmed by project planning, she was exactly the person I needed. Working with her made the entire process feel so much more manageable.